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Mobile Web Apps versus Native Apps
How to Make the Right Choice - While many companies would love to extend their website or e-Commerce application to a mobile audience, they're often uncertain about how to proceed. Should you build a dedicated application for each mobile device? Mobile enable your current website? Build some sort of hybrid solution? What are some of the things you should be thinking about when bringing content and applications to your mobile community?
How to Make the Right Choice - While many companies would love to extend their website or e-Commerce application to a mobile audience, they're often uncertain about how to proceed. Should you build a dedicated application for each mobile device? Mobile enable your current website? Build some sort of hybrid solution? What are some of the things you should be thinking about when bringing content and applications to your mobile community?
The computer war among hardware devices, and the focus on mobile devices will continue to accelerate for manufacturers. Americans, on average, spend 2.7 hours per day on our mobile devices, which is twice the amount of time we spend eating. With people spending more time on their mobile devices than ever before, it is important to understand how they are using devices in order to tailor your company's marketing approach to mobile users.
Several of our Commercial Real Estate clients have reported great success in obtaining new prospects and customers using their iPhone and iPad App. Most of our App clients gain inbound leads by including the App in their existing marketing efforts.
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